Story of WinMan

Challenges

This small but mighty nonprofit trail system was gearing up for a membership drive and capital campaign fundraiser, but very few people knew the true story of WinMan and how it got started.

• What inspired the project?
• Who was involved?
• What makes this trail system so special?

Without a single origin story told from the organization’s perspective, visitors and community members made up their own with bits and pieces they’d heard around town. And as we know, the game of telephone doesn’t tend to yield accurate information.

Solution

This newsy yet personality-filled article served as the spring-board to educate new members, potential donors, and daily visitors about the history of WinMan and let them get to know the real story.

Read the full Story of WinMan here.