Amanda Cowart, founder
Working as a teacher for nine years was great training for copywriting—there's no fooling children! Either your words make sense to them, or your message falls flat...
(And it's clear when things aren't working.)
The rules of copywriting are similarly simple:
- Grab your reader's attention
- Make them laugh or cry (best case = both)
- Tell the truth
- Show that you care
- Give clear directions (call to action)
I carried these practices with me as I transitioned out of the classroom and into the advancement office of an innovative school. There, I helped raise almost $2MM annually through hundreds of direct response emails, fundraising appeals, event communications, articles, and more.
At Lemon Zest Copywriting, my job is to take the message from your head, your heart, or your boardroom, and translate it to inspire your reader to take action.
You'll like working with Lemon Zest Copywriting if you are a human who talks to other humans. No corporate memo-speak or academic blady-blahs allowed.
Together, we will identify your reader's problem, overcome their protests, and entice them to take action. Now let's get started!
